About us
Get to Know Us
Our Mission To empower all new parents to raise their children to be socially and emotionally healthy.
Year founded
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Our mission
Dody is Ethiopias best-known, most trusted pregnancy and parenting brand. The What to Expect brand mission drives everything we do, and it's as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies."
What we do: our app and website
Empowering, positive, personalized and relevant, What to Expect offers must-have information, support and community for every step of the parenting journey, from preconception and pregnancy to the baby years and beyond.
Our Mission
o empower all new parents to raise their children to be socially and emotionally healthy.
Our Vision
Dody Society’s commitment is to contribute to society through well-informed parents and lovingly-nurtured babies who grow up to reach their full potential.
We are recognized as a trustworthy portal for new parents and health and service providers for our educational resources on infant development. We collaborate with like-minded organizations to help us build and disseminate this body of knowledge. It is our goal to create a positive cycle where parents pass on healthy and safe parenting practices to the next generation.
Our Values
We are guided by the following values:
- Evidence-based resources
- Equality of opportunity
- Safety and injury prevention
- Accessibility of resources (relevant, understandable, widely available, free)
- Individual and societal benefit (healthier infants lead to healthier adults and a healthier society)
- Support for vulnerable populations
- Respectful (of all stakeholders)
- Community Leadership